The Client had made remarkable progress in digitalising its sales through digital consulting, augmented reality/virtual reality (AR/VR) at its retail outlets, and a proprietary app for its customers. However, they wanted to take a step further and leverage the customer data at their disposal to enchance the overall customer experience and drive customer loyalty.

Unfortunately, the auto majpr found it difficult to obtain a 360-degree view of every function at the enterprise level. The data emerged from multiple sources of information and there was no single source of truth.